DELIVERING ULTIMATE TRANSPARENCY - EMPOWERING brands TO OPTIMIZE digital commerce INVESTMENT
The first global independent digital commerce capabilities benchmarking platform
Our benchmarking methodology combines anonymous insights from internal executive and operational teams with external peer brand and wider industry best practice, and 3rd party data sources.
Setting the standard in
digital commerce
In collaboration with leading brands, our team of experts have mapped each function to their specific SEEC™-based
digital commerce responsibilities.
Strategy
Cleary defined strategy understood by executive and operational teams, and by external partners.
Be the ‘Brand of choice’ for digital channel partners.
Enablers
Comprehensive data, tools and insights covering multi-channel digital consumer journeys.
Actionable insights leveraging data science & AI.
Execution
Agile processes in place to facilitate actions.
Shared objectives with measurable results and reporting.
Culture
Collaborative, transparent environment both internally and with external partners.
Testing, Learning and Innovation encouraged.
The benchmarking process
The SEEC™ Advanced process runs for between 6 and 8 weeks. Benchmarking results are automatically calculated, and then converted into relevant insights that enable your teams, both globally and at a local market level, to prioritise and put in place tangible action plans.
Survey-based + exec & operational interviews
Multiple functions, multiple stakeholders,
global, regional and local market
benchmarking analytics.
Provisional results played back to sponsor(s)
DCG shortlisted recommendations based on peer capability analysis, and proven best practice.
Agile workshops with the market to review and prioritize actions.
Impact vs. effort, shortlisting and t-shirt sizing of priorities, mapped to capabilities with proven financial return.
Embedded in OKRs, OGMs and Design Sprints.
Presentation of market recommendations to key sponsor(s)
Shared back with leadership. Owned by regions and individual markets.
What our community members say
A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’re delighted to be participating in this new industry standard.
DCG’s SEEC benchmarking goes to a deep level of cross-functional capability analysis, giving our markets a highly actionable, independent level of intelligence to make critical digital commerce capability decisions.
DCG's capability benchmarking helps consumer brands understand where they are in terms of capability today, and where to prioritise investment tomorrow
Great to partner & leverage the scale of such a wide & diverse group to gain such valuable insights.
Kellanova
This is extremely valuable, thought-provoking and enables us to set our strategy. The benchmarking delivers top down and bottom-up perspectives, and actionable recommendations.
We are on a journey to build best-in-class digital commerce capabilities, and DCG is a key partner. DCG’s understanding of the digital channel, rigorous benchmarking approach, and unbiased recommendations give us confidence that we are focusing on the right areas and working with the right partners.
Love this work and looking forward to hearing how Unilever Digital Commerce benchmarks
