Powered by industry-leading data providers, the Digital Commerce Intelligence Index ('DCI Index') is an independent ranking of the world’s largest global brand manufacturers, based on a quantitative evaluation of critical digital commerce metrics.
Advancing commerce understanding and outcomes
Welcome to the DCI Index, a pioneering initiative spearheaded by DCG. Our mission is to provide a comprehensive, data-powered benchmark of the digital commerce capabilities of the world's largest CPG/FMCG brand manufacturers.
Leveraging collaboration with industry-leading providers, the DCI Index stands as a new beacon of insight in digital commerce intelligence.
A unique collaboration between leading providers
The inaugural DCI Index collates and analyses over 1.5 million data points in the US eGrocery markets, across 45,000 products listed on Amazon, Walmart, and Target in the US.
This initiative brings together a robust set of over 20 key digital commerce metrics including content completeness, share of search, digital shelf metrics, and more.
Our trusted data sources are collated from Bazaarvoice, Intelligence Node, Salsify, Shopalyst, and DCG’s own intelligence, ensuring a balanced and comprehensive view of true manufacturer capabilities.
Revealing the Leaders in US eGrocery
The indexed manufacturers are the elite from DCG's 2024 'Most Admired Brands', as voted by the global community of benchmarking participants.
These leaders are recognized not just for their market perception but for actual performance metrics in the US eGrocery sector. The Index showcases these top performers,
providing a detailed breakdown of their strengths and areas for potential improvement.
What's next for the DCI Index?
Looking forward, the DCI Index will expand to include additional categories and geographies, incorporating more metrics to maintain a comprehensive scope of digital commerce intelligence.
Upcoming initiatives include a series of webinars featuring case studies and insights from the data providers, helping manufacturers to further harness the power of digital commerce. Manufacturers featured in the October ranking can expect detailed reports and personalized insights starting early November.
Stay tuned for more updates and insights as we continue to define 'digital commerce intelligence' and empower the industry with the facts needed to survive and thrive in today's competitive market.
Accelerating the industry through transparency and collaboration.
Index participants include Bazaarvoice, Intelligence Node, Salsify, and Shopalyst, each contributing their expertise and data to the DCI Index.
This collaboration ensures the Index’s integrity and reliability, free from commercial biases.
These partners are integral to the ongoing success and accuracy of the DCI Index,
helping to shape the future of digital commerce intelligence.
Providers interested in participating in the index can click here to register their interest.
Bazaarvoice
Bazaarvoice is reshaping how brands and retailers connect with consumers by putting the consumer voice first. With an end-to-end, commerce-empowered omni-channel content solutions and analytics platform, Bazaarvoice helps 13,000+ brands and retailers inform consumer decisions consistently and at scale at every stage of the shopper journey, on every platform where shoppers live. 2.3B shoppers use the Bazaarvoice Network on a monthly basis.
Digital Commerce Global
Digital Commerce Global (‘DCG’) is the global, independent digital commerce capability intelligence standard, launched in 2022. With a mission to enable the best-informed digital commerce decisions, DCG’s community consists of over 150 of the world’s largest global brand manufacturers across 16 markets. Leading with DCG’s proprietary SEEC (Strategy – Enablers – Execution – Culture) benchmark, DCG’s intelligence platform boasts over 250,000 digital commerce data points, delivering actionable insights to drive digital and digitally-influenced growth. Building on SEEC, DCG’s core benchmarks include Amazon, Digital Retail Media, ‘Data, Tools & Tech Stack’ and Digital Shelf Optimization.
Intelligence Node
Intelligence Node® is a real-time retail intelligence platform that empowers businesses to drive product-level profitability and grow margins using data-driven real-time competitive insights. It is trusted by hundreds of retailers and brands worldwide, including industry leaders such as Walmart, Prada, Nestle, Clos 19, Li & Fung, Lenovo and many more. Intelligence Node’s proprietary technology scans the internet for pricing and promotion strategies, digital shelf performance, and cataloging models of over 1.2 billion products from more than 190,000 brands across over 1,400 retail categories. Today, Intelligence Node has the largest retail dataset globally, contributing to the growth of over $600 billion in global retail revenue.
Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
Shopalyst
Shopalyst is a marketing technology platform that helps brands connect with shoppers on all digital media. More than 500 marquee advertisers worldwide drive brand growth leveraging our ACE framework - high intent audiences , shoppable creatives and connected commerce experiences. Maia, our AI co-pilot makes data driven decisions easy for marketers.
Evaluated brands
DCI Index Components
The core elements, sourcing methodology, and providers that comprise the global definition of capability excellence.
Providers interested in participating in the index can click here to register their interest.
Component
Standards:1) GS1 Release Product Image Specification Standards, Optimized Images 4.4, Ratified, Apr 2024
Sources: Amazon's bestseller listing. Walmart & Target filtered by bestseller.
A score of 1.0 would match the average category total number of reviews.
A score of 1.0 would match the average category total number of reviews.
** Assessment of these metrics is available to the 30-indexed manufacturers via an opt-in process.