SOLUTIONS

EMPOWERING ACTIONS to optimise digital and digitally-influenced sales.

UNIVERSAL
SEEC™ Capabilities

Our flagship global benchmark, developed in collaboration with global consumer brand leaders.
SEEC Capabilities surface unprecedented insights and actionable recommendations.

In-depth benchmarks
Amazon

Understand how your peers are approaching their partnership with Amazon with intelligence anonymised from over 60 global brand manufacturers.

Digital Shelf
Optimisation

Understand strengths and gaps in capabilities, and your partner/ agency ecosystem across the entire digital shelf end-to-end process.

Digital Retail
Media

Decide where to play, how to play, where to invest, and what to measure across Retail Media Networks.

Technology
Stack

Manufacturer deep dive into digital commerce data, tech, tools, process and people - at a market and retailer level.​​

SERVICES
Advisory services

Digital Commerce practitioners bring to life the benchmarking results,  and set your organisation on the path to profitable, sustainable growth.

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By Region

Regional nuances are fully considered. Capabilities need in North America and Latam vary significantly to capabilities needed in Europe, Middle East and Asia.

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By Market

Market dynamics are different and require local perspectives. With benchmark intelligence in over 30 markets globally, we understand what local markets need. In China, for example, we customised the entire SEEC framework (in Chinese) to the Chinese commerce ecosystem.  

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By Function

Our framework maps the roles and responsibilities of each function (from Leadership to Commercial, Marketing, eComm/ DComm, Supply Chain, Insights & Analytics, IT, Finance and HR) to the ultimate digital commerce strategy.

FOCUSED SOLUTIONS

In-depth benchmarks

DCG offers in-depth coverage of the most critical digital commerce priorities proven to drive sustainable, profitable growth.

Digital Shelf Optimisation

With participants from over 30 countries, across 12 categories, and addressable spend of over $16bn, the benchmark identifies strengths and gaps in capabilities across: Accuracy of metrics,  Understanding metrics, Ways of working, Competitive Advantage, Data gaps and Partners/providers.​

Amazon

Answer key questions relative to how your peers are approaching their partnership with Amazon with intelligence from over 60 brand manufacturers.

Key topics addressed include Investment and Trading Terms, JBPs, Chargebacks, Centres of Excellence, Supply Chain and the ‘race for relevance’.

We deliver an immediate, actionable view of your key strengths and capability gaps.​​

Digital Retail Media

Intelligence to help you decide where to play, how to play, and what to measure to optimise investment in Retail Media Networks.

​Key topics addressed: Strategy, Retailers & Channels, Budget, Partners, Execution and Measurement

Technology Stack

Deep dive into digital commerce data, tech, tools, process and people conducted at a market and retailer level.​​

Local market-level actions and global team visibility to understand the data and tool/tech landscape - enabling critical decisions around investment, consolidation and/or expansion​.

TESTIMONIALS

What our community members say

A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’redelighted to be participating in this new industry standard

Jamie Schwab
VP Global Digital Commerce
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