Global digital commerce capability intelligence
We've benchmarked hundreds of brand manufacturers across 50+ markets so that you can discover how your organisation compares to your peers, leverage independent insights to validate your own priorities, and execute your digital commerce strategy based on evidence.
Our flagship global benchmarking, SEECTM, uncovers insights from 45 digital commerce capabilities and enables you to draw on peer intelligence from specific markets and regions.
On top of our SEECTM benchmarking, our spotlight benchmarks hone in on specific digital commerce capabilities such as Digital Retail Media, Amazon and Digital Shelf. We invite you to participate in these benchmarks, and in return you get exclusive access to industry benchmark reports - reserved for participants only.
Developed in collaboration with leading global brand manufacturers, SEECTM delivers a comprehensive analysis of your capabilities compared with your peers and delivers bespoke, actionable recommendations.
Focus your digital commerce investment
Our spotlight benchmarks delve into the most critical digital commerce capabilities, giving you peer intelligence and actionable insights to drive profitable, sustainable growth.
By participating in one of our benchmarks, which take between 10 and 15 minutes to complete, you will receive exclusive access to insights from hundreds of global brand manufacturers and see how your organisation ranks in key digital commerce capabilities.
Digital Retail Media
Intelligence to help you decide where to play, how to play, and what to measure to optimise investment in Retail Media Networks.
Key topics addressed: Strategy, Retailers & Channels, Budget, Partners, Execution and Measurement.
Digital Commerce AI
Intelligence to help you understand how AI is driving Growth, Efficiency, Innovation and Transformation across your entire organisation, and where to prioritise investment to unlock profitable growth and cost savings.
Key topics include: AI strategy and governance, growth and revenue use cases, efficiency and cost-to-serve optimisation, innovation activation, operating model readiness, data and technology foundations, and value measurement.
eB2B
Intelligence to help you understand how well your eB2B model is set up to scale, serve customers effectively, and deliver sustainable value across digital B2B channels.
Key topics include: eB2B strategy and ambition, customer and channel prioritisation, commercial and pricing models, order and fulfilment execution, enabling technology, and performance measurement.
Digital Commerce Supply Chain
Intelligence to help you understand how well your supply chain is set up to support digital commerce demand, deliver reliable service, and scale profitably across channels.
Key topics include: Digital demand planning, fulfilment and service levels, cost-to-serve visibility, operating model and roles, enabling technology and data, and customer-facing performance metrics.
Amazon
Intelligence on how your peers are approaching their partnership with Amazon.
Key topics include: Investment and Trading Terms, JBPs, Chargebacks, Centres of Excellence, Supply Chain and the ‘race for relevance’.
Digital Shelf Optimisation
Intelligence on the strengths and gaps in capabilities across the complete spectrum of digital shelf operations, including: Accuracy of metrics, Understanding metrics, Ways of working, Competitive Advantage, Data gaps and Partners/Providers.
A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’re delighted to be participating in this new industry standard
DCG’s SEEC benchmarking goes to a deep level of cross-functional capability analysis, giving our markets a highly actionable, independent level of intelligence to make critical digital commerce capability decisions.
DCG's capability benchmarking helps consumer brands understand where they are in terms of capability today, and where to prioritise investment tomorrow
Great to partner & leverage the scale of such a wide & diverse group to gain such valuable insights.
Kellanova
This is extremely valuable, thought-provoking and enables us to set our strategy. The benchmarking delivers top down and bottom-up perspectives, and actionable recommendations.
We are on a journey to build best-in-class digital commerce capabilities, and DCG is a key partner. DCG’s understanding of the digital channel, rigorous benchmarking approach, and unbiased recommendations give us confidence that we are focusing on the right areas and working with the right partners.
Love this work and looking forward to hearing how Unilever Digital Commerce benchmarks
DCG’s Chinese benchmarking and analytics are powerful and show a deep understanding of the Chinese digital commerce ecosystem.
DCG's independence and integrity is perhaps unique on a global scale. In a very short space of time, we have taken big decisions, aligned with our global HQ. This has made us truly agile.
We ran the SEEC benchmarking in 15 markets which has helped us (1) recognise what is going well, and (2) put in place action plans to improve those areas where we are yet not confident and capable. SEEC helps us to pin-point opportunities for improvement, comparing to industry peers. Overall, I’d strongly recommend it.
Our leadership, European and APAC teams got great value from DCG’s benchmarking support. DCG is key to enabling various strategic decisions for the business.
DCG is a key partner and source of digital commerce intelligence as we work towards our 2030 vision, and our objectives to build a connected commerce ecosystem
