Accelerate your digital commerce success
Independent benchmark intelligence that shows brand manufacturers how their digital commerce capabilities compare to peers - and where to focus to drive sustainable, profitable growth
Empowering the world's
global brand manufacturers
At a time when budgets are tight and margins are under pressure, every investment must prove its worth
DCG's unique benchmarking platform spans the entire spectrum of digital commerce and turns millions of data points into actionable insights that quickly demystify the world of digital commerce, empowering your global, regional and local market teams to make smarter decisions proven to drive profitable growth.
As an independent and trusted partner to global brand manufacturers, DCG delivers the clarity needed to make bold, evidence-based decisions without the distraction of traditional consultancy upsell.
DCG partners with brand manufacturers across the globe who depend on the unbiased nature of our intelligence to inform their digital commerce investments
DCG's comprehensive benchmarking draws on over 5 million anonymised data points, spanning 18 CPG categories across over 50 global markets, delivering an unrivalled level of intelligence to the global brand manufacturers community.
DCG’s independent digital commerce experts deliver tailored results workshops with leadership teams to translate the insights into KPI-aligned actions that deliver proven financial returns.
Digital commerce is a complex ecosystem and it can be difficult to know who to turn to or how to navigate its challenges
DCG brings clarity across all functions that play a role in digital commerce success – from the leadership team to eCommerce/digital commerce, commercial and marketing teams, to supply chain, insights, IT, procurement and HR/ People Development.
DCG delivers true organisation-wide intelligence, translating insights into actionable recommendations empowering investment decisions on capabilities, resources, data and insights.
Our flagship benchmarks, developed in collaboration with leading brand manufacturers, deliver the actionable intelligence you need to optimise profitable, sustainable digital and digitally-influenced growth.
How to access DCG's intelligence
DCG's benchmarks span the entire breadth of digital commerce.
SEEC is our flagship benchmark that uncovers insights across 45 capabilities split between Strategy, Enablers, Execution and Culture.
SEEC Foundation is designed as a base level analysis of the core set of capabilities that matter for smaller, emerging markets.
SEEC Advanced delivers a comprehensive, cross-functional, market level deep-dive.
Plus, we’ve just launched our complementary SEEC Live benchmark, which enables you to discover your organisation's personality. Are you leading the charge as a Trailblazer or a Challenger or lagging behind the leaders as a Follower or a Novice?
Participate in our benchmarks and start taking action
Our spotlight benchmarks focus on specific elements of your Digital Commerce capabilities versus your peers, including:
- Digital Retail Media (DRM)
- Digital Commerce AI
- Amazon
- Digital Shelf (DSO)
- eB2B
- Digital Commerce Supply Chain
In return for your participation in Amazon, DSO, DRM, eB2B and dComm Supply Chain, you get exclusive access to industry benchmark reports – strictly reserved for participants only.
You can also access a free AI organisation maturity audit by participating in our Digital Commerce AI benchmark.
Our benchmark surveys typically take 15 minutes to complete.
We built our benchmarks in collaboration with global peers, including Nestlé, Barilla, Diageo, Colgate, Essity and Henkel. If you have any ideas on a new spotlight benchmark that will benefit the community, don’t hesitate to contact us.
A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’re delighted to be participating in this new industry standard
DCG’s SEEC benchmarking goes to a deep level of cross-functional capability analysis, giving our markets a highly actionable, independent level of intelligence to make critical digital commerce capability decisions.
DCG's capability benchmarking helps consumer brands understand where they are in terms of capability today, and where to prioritise investment tomorrow
Great to partner & leverage the scale of such a wide & diverse group to gain such valuable insights.
Kellanova
This is extremely valuable, thought-provoking and enables us to set our strategy. The benchmarking delivers top down and bottom-up perspectives, and actionable recommendations.
DCG is a key partner. Their domain expertise, independence and rigorous benchmarking give us confidence that we are focusing on profitable areas and working with the right partners.
Love this work and looking forward to hearing how Unilever Digital Commerce benchmarks
DCG’s Chinese benchmarking and analytics are powerful and show a deep understanding of the Chinese digital commerce ecosystem.
DCG's independence and integrity is perhaps unique on a global scale. In a very short space of time, we have taken big decisions, aligned with our global HQ. This has made us truly agile.
We run SEEC Foundation benchmarking annually in 15 markets to help us (1) recognise what is going well, and (2) put in place action plans to improve capabilities to drive growth.SEEC helps us to pin-point opportunities for improvement, comparing to industry peers.
Our leadership, European and APAC teams got great value from DCG’s benchmarking support. DCG is key to enabling various strategic decisions for the business.
DCG is a key partner and source of digital commerce intelligence as we work towards our 2030 vision, and our objectives to build a connected commerce ecosystem
