Digital Retail Media (DRM)
2025 Benchmark
DRM 2025 brings DCG’s expert community of brand manufacturers together
to answer the biggest questions in Digital Retail Media today.
Have your voice heard in DRM 2025
Participation is for brand manufacturers only. In return for submitting your response (taking between 15 and 20 minutes), you will receive a comprehensive industry report including key findings, common challenges, and actionable recommendations.
The largest independent Digital Retail Media Benchmark
covering 20+ countries and 15+ categories.
Navigating the Digital Retail Media Landscape in 2025
Brand manufacturers operating in digital commerce face increasing complexity in measuring and optimising digital retail media investments. The rapid evolution of the space presents both opportunities and risks.
DRM 2025 - leveraging DCG's Original Intelligence
DRM 2025 leverages the first ever global DRM benchmark (ran in 2023), bringing to life the many challenges, and answers to succeeding in 2025.
The inaugural benchmark brought together 79 global brand manufacturers across 17 countries and 16 CPG/FMCG categories. This year, we aim, with the support of our community, to exceed this level of participation - driving the industry to higher levels of control, profitability and risk mitigation.
Beyond Digital Retail Media
All of our benchmarking intelligence maps back to SEEC.
As our community evolves, we are joining the dots between DRM and SEEC, Digital Retail Media, Digital Shelf Optimisation, Amazon, Tech Stack, eb2b and Supply Chain - enabling participating manufacturers to leverage truly unique intelligence to deliver profitable,
sustainable digital and digitally-influenced growth.
