Amazon Benchmark Snapshot 2024

Ready to rethink your Amazon strategy? Download the 2024 Amazon Benchmark Report and start making informed decisions.

Amazon Benchmark Snapshot 2024

The 2024 Amazon Benchmark Report offers an in-depth, data-driven analysis of the complexities global CPG/FMCG manufacturers face when navigating Amazon's evolving marketplace. This exclusive industry report reveals not just the struggles—such as operational inefficiencies, chargebacks, and the rising influence of digital-native brands—but also actionable insights and strategies that top-performing manufacturers are using to maintain growth.

As an essential resource for leaders in digital commerce, the report highlights:

  • Global Challenges and Local Realities: Understand how market-specific dynamics influence strategies on Amazon, from pricing and supply chain issues to the impact of 3rd-party sellers.
  • Top Performers’ Secrets: Learn from the manufacturers who are outpacing their peers—those who leverage data-driven decisions, adapt to the Amazon Flywheel, and foster cross-functional collaboration.
  • Concrete, Actionable Steps: Explore frameworks and best practices that allow manufacturers to maximize their Amazon strategy, ensuring continued growth, profitability, and brand relevance.

Join an exclusive community of manufacturers driving the future of digital commerce. By downloading the report, you gain access to:

  • Data-backed Insights: Benchmark your organization against industry leaders and uncover strengths and weaknesses at the market and regional level.
  • Guided Strategy Recommendations: Practical advice tailored to your business needs, with expert insights on growth, chargebacks, and vendor management.
  • Next Steps for Success: A roadmap to mastering the Amazon ecosystem, from strategy alignment to the effective use of media and advertising.

Ready to rethink your Amazon strategy? Download the 2024 Amazon Benchmark Report now and start making informed, strategic decisions that will help you stay ahead of the competition.

Download now

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TESTIMONIALS

What our community members say

A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’re delighted to be participating in this new industry standard

Jamie Schwab
VP Global Digital Commerce

DCG’s SEEC benchmarking goes to a deep level of cross-functional capability analysis, giving our markets a highly actionable, independent level of intelligence to make critical digital commerce capability decisions.

Bożena Nawara-Borek
Global eCommerce Team Lead

DCG's capability benchmarking helps consumer brands understand where they are in terms of capability today, and where to prioritise investment tomorrow

Neel Arora
Global Head of eCommerce

Great to partner & leverage the scale of such a wide & diverse group to gain such valuable insights.

Phil Wilkinson
European eCommerce Director
Kellanova

This is extremely valuable, thought-provoking and enables us to set our strategy. The benchmarking delivers top down and bottom-up perspectives, and actionable recommendations.

Benoit Tonnot
eCommerce Director

We are on a journey to build best-in-class digital commerce capabilities, and DCG is a key partner.  DCG’s understanding of the digital channel, rigorous benchmarking approach, and unbiased recommendations give us confidence that we are focusing on the right areas and working with the right partners.

Eric Lucari
Global Digital Comnerce Director

Love this work and looking forward to hearing how Unilever Digital Commerce benchmarks

Oliver Bradley
Digital Commerce Experience Design & Content Director

DCG’s Chinese benchmarking and analytics are powerful and show a deep understanding of the Chinese digital commerce ecosystem.

James Mounter
VP, Sales & Customer Dev, APAC

DCG's independence and integrity is perhaps unique on a global scale. In a very short space of time, we have taken big decisions, aligned with our global HQ. This has made us truly agile.

Nick Lee
Former VP, Market Leader, APAC

We ran the SEEC benchmarking in 15 markets which has helped us (1) recognise what is going well, and (2) put in place action plans to improve those areas where we are yet not confident and capable. SEEC helps us to pin-point opportunities for improvement, comparing to industry peers. Overall, I’d strongly recommend it.

Guy Keeling
VP Global Digital Commerce

Our leadership, European and APAC teams got great value from DCG’s benchmarking support. DCG is key to enabling various strategic decisions for the business.

Bobby Sheikh
VP Marketing

DCG is a key partner and source of digital commerce intelligence as we work towards our 2030 vision, and our objectives to build a connected commerce ecosystem

Danson Huang
Global VP, Omnichannel & Digital Commerce