20 Biggest Challenges in Digital Commerce

Detailing the 20 Biggest Challenges in Digital Commerce as Outlined by Consumer Brand Manufacturers

20 Biggest Challenges in Digital Commerce

This report brings to life the 20 biggest challenges in digital commerce as named by consumer brand manufacturers, what they mean and what actions can be taken to address the challenges.

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What our community members say

A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’re delighted to be participating in this new industry standard

Jamie Schwab
VP Global Digital Commerce

DCG’s SEEC benchmarking goes to a deep level of cross-functional capability analysis, giving our markets a highly actionable, independent level of intelligence to make critical digital commerce capability decisions.

Bożena Nawara-Borek
Global eCommerce Team Lead

DCG's capability benchmarking helps consumer brands understand where they are in terms of capability today, and where to prioritise investment tomorrow

Neel Arora
Global Head of eCommerce

Great to partner & leverage the scale of such a wide & diverse group to gain such valuable insights.

Phil Wilkinson
European eCommerce Director
Kellanova

This is extremely valuable, thought-provoking and enables us to set our strategy. The benchmarking delivers top down and bottom-up perspectives, and actionable recommendations.

Benoit Tonnot
eCommerce Director

We are on a journey to build best-in-class digital commerce capabilities, and DCG is a key partner.  DCG’s understanding of the digital channel, rigorous benchmarking approach, and unbiased recommendations give us confidence that we are focusing on the right areas and working with the right partners.

Eric Lucari
Global Digital Comnerce Director

Love this work and looking forward to hearing how Unilever Digital Commerce benchmarks

Oliver Bradley
Digital Commerce Experience Design & Content Director

DCG’s Chinese benchmarking and analytics are powerful and show a deep understanding of the Chinese digital commerce ecosystem.

James Mounter
VP, Sales & Customer Dev, APAC

DCG's independence and integrity is perhaps unique on a global scale. In a very short space of time, we have taken big decisions, aligned with our global HQ. This has made us truly agile.

Nick Lee
Former VP, Market Leader, APAC

We ran the SEEC benchmarking in 15 markets which has helped us (1) recognise what is going well, and (2) put in place action plans to improve those areas where we are yet not confident and capable. SEEC helps us to pin-point opportunities for improvement, comparing to industry peers. Overall, I’d strongly recommend it.

Guy Keeling
VP Global Digital Commerce

Our leadership, European and APAC teams got great value from DCG’s benchmarking support. DCG is key to enabling various strategic decisions for the business.

Bobby Sheikh
VP Marketing

DCG is a key partner and source of digital commerce intelligence as we work towards our 2030 vision, and our objectives to build a connected commerce ecosystem

Danson Huang
Global VP, Omnichannel & Digital Commerce